Do page-one teasers boost single copy sales?
From the mailbag this week, another editor writes to ask if promos (throws, teasers) in the mast or nameplate area really boost single copy newspaper sales: Mr. Reason, We are examing how we use...
View ArticleNewspaper redesign today: Start at the bottom line
Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting...
View ArticleMagazine redesign: Anatomy of a news page makeover
News pages of Hispanic Business, before redesign. Click twice to enlarge [1st of 2 parts: See related entry on magazine features page redesign] Preparing an upcoming lecture on magazine design,...
View Article2012 forecast: When does a newspaper redesign make sense?
One of the most popular pages on the companion site to this blog (Ron Reason News Design) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect...
View ArticleReader’s “Best of …” issue: Viral marketing innovations, strong ad sales
More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most...
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